IICA Certified Independent Director

35+ Years of Building Markets, Channels & Growth Engines

Commercial & Growth Leadership

Bringing 35+ years of commercial and operating experience to boards, promoters and leadership teams navigating growth, market expansion and organisational execution.

Author of When the Designation Disappears · Explore the book

Deepak Chauhan — Commercial & Growth Leader
Independent Value

Commercial Experience. Independent Perspective.

Practical experience across growth strategy, market expansion, channel development, strategic partnerships, P&L management and organisational execution.

35+
Years Experience
₹75 Cr+
P&L Directly Managed
350+
Largest Team Led
8+
Industries Served

What I Bring to the Boardroom

Boards need more than functional expertise. They need people who can bring an independent perspective to strategic choices, challenge assumptions constructively and understand how decisions translate into customers, markets, people and execution.

01

Strategic Choice Through Analysis

Turning market opportunities into informed growth choices.

  • Market entry
  • New business development
  • Go-to-market strategy
  • Channel strategy
  • Product commercialisation
  • Institutional business
  • Business expansion
02

Stakeholder Navigation

Building alignment across complex commercial ecosystems.

  • Promoters & founders
  • CXOs & global leadership
  • Government agencies
  • Institutional buyers
  • Distributors
  • Strategic partners
  • NGOs & ecosystem stakeholders
03

Organisational Development

Turning strategy into scalable operating capability.

  • P&L management
  • Multi-location operations
  • Distribution networks
  • Team building
  • Sales governance
  • Performance systems
  • Operational alignment
Judgement Under Uncertainty   |   Commercial Governance   |   Growth Execution

Experience That Translates Into Board Value

01 / MARKET CREATION

Building a New Market

Giesecke+Devrient

Helped establish the non-banking retail channel for cash-deposit machines and expand cash automation into organised retail and institutional markets.

Strategic Choice Market Expansion Stakeholder Navigation
02 / GROWTH ENGINE

Scaling an Alternative Growth Engine

Bharti Airtel

Scaled alternate-channel activations from approximately 1,000 to 15,000+ per month within two years through unconventional distribution ecosystems.

Growth Strategy Channel Innovation Strategic Partnerships
03 / OPERATING SCALE

Managing Business at Scale

Planet M Retail

Managed a ₹72 Cr+ zonal business across 70+ stores and 350+ employees, with responsibility spanning revenue, operations, inventory, workforce and customer experience.

P&L Organisational Development Operating Discipline
04 / INSTITUTIONAL MARKETS

Building Institutional & Government Markets

Ricoh / Duron / BiOWiSH

Developed institutional and government business across technology, renewable energy and environmental solutions while working with government agencies, municipalities and institutional ecosystems.

Stakeholder Navigation Institutional Strategy Market Development

Where I Can Add Value

Practical commercial and operating perspective for boards, promoters and leadership teams evaluating growth and execution choices.

01

Growth Strategy

  • Growth opportunities
  • New markets
  • New customer segments
  • Expansion priorities
  • Commercial models
02

Market Expansion

  • New geographies
  • Institutional markets
  • Government markets
  • Retail ecosystems
  • Emerging customer segments
03

Channel & Distribution

  • Dealer networks
  • Distribution structures
  • Alternate channels
  • Modern trade
  • Go-to-market models
04

Commercial Effectiveness

  • Revenue engines
  • P&L
  • Sales productivity
  • Customer acquisition
  • Commercial processes
05

Strategic Partnerships

  • Ecosystem partnerships
  • Institutional relationships
  • Government relationships
  • Distribution alliances
  • Strategic channels
06

Organisational Execution

  • Multi-location operations
  • Team structures
  • Performance systems
  • Sales governance
  • Operating discipline

35+ Years. Multiple Industries.
One Consistent Theme.

1988–2001

Building Commercial Foundations

Modi GBC · Hutchison Max Telecom · Pugmarks InterWeb

Direct Sales → Distribution → Branch → Profit Centre

2001–2010

Scaling Channels & Operations

Ricoh India · Bharti Airtel · Planet M Retail

Institutional Business → Alternate Channels → P&L → Multi-site Operations

2011–2018

Building Institutional & Growth Businesses

Duron Energy · New Earth Bio Remedies · IndiaHomes · New Leaf Ventures

Government & Institutional Markets → Growth Strategy → Entrepreneurship

2018–2026

Technology & Cash Automation

Giesecke+Devrient

Market Creation → Cash Automation → Institutional Applications → Strategic Partnerships

2026–

Independent Advisory

New Leaf Ventures

Fractional Leadership → Business Advisory → Strategic Growth → Board Opportunities

"For more than three decades, I have worked at the intersection of markets, customers, channels, partnerships and execution."

Commercial Experience. Independent Perspective.

My career has taken me from direct sales and distribution to multi-location P&L responsibility, institutional business, strategic partnerships and business development for global technology organisations.

Across these roles, I have repeatedly been involved in situations where the market opportunity was not fully defined, the route to market needed to be built, or multiple stakeholders needed to be aligned before growth could happen.

Today, I bring that experience into Independent Director, Board Advisory and Strategic Advisory opportunities— particularly where boards and promoters value practical commercial judgement alongside governance and long-term value creation.

PGCBM
XLRI Jamshedpur
IICA
Independent Director
35+ Years
Commercial Leadership
Pan-India
Experience

Cross-Industry Perspective

FinTech / Currency Technology
Retail
Telecom
Technology / ISP
Renewable Energy
Real Estate
Wastewater Treatment
Office Automation
E-Commerce
Different industries. Similar board challenge: how do you convert opportunity into sustainable, scalable execution?

Evidence Over Hype

35+ Years
₹75 Cr+ P&L Managed
350+ Team Led
70+ Stores Managed
15,000+ Monthly Activations
₹40 Lakh Institutional Order

Perspectives on Growth, Markets & Governance

Practical perspectives emerging from decades of commercial, market-building and operating experience.

Cover of When the Designation Disappears by Deepak Chauhan
A book by Deepak Chauhan

When the Designation Disappears

Rebuilding Purpose, Identity and Fulfilment After a Long Professional Career

What remains when the title is gone? A reflection on purpose, identity and fulfilment after a long professional career.

Growth Strategy

When Growth Requires a New Route to Market

Coming Soon →
Channel Strategy

Why Distribution Strategy Is a Board-Level Growth Question

Coming Soon →
Market Expansion

Entering a New Market: What Should the Board Ask?

Coming Soon →
Commercial Governance

Revenue Growth Is Not Enough: Understanding the Growth Engine

Coming Soon →
Strategic Partnerships

When Does a Partnership Become a Strategic Asset?

Coming Soon →
Organisational Development

Can the Business Scale Without the Founder?

Coming Soon →

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